HONORABLE MENTION: NIKE CORPORATION, for the AIR NATIVE N7

Posted on October 18, 2007 - Filed Under ALTERNATIVE INDIAN MARKETING |

Honor Indians Institute would like to honor the Nike Corporation for their efforts to promote healthier Indian life habits by introducing the Nike Air Native N7. The Air Native shoe is the result of over 2 years of researching the Indian foot throughout Indian country. The shoe is wider and higher to better fit the Indian foot. Nike will offer the shoe to tribes at a reduced cost. Hopefully a better fitting shoe will encourage more Indians with health issues to exercise.

I laughed at first upon reading that Nike took two years to research Indian feet, only to conclude that we have “Flintstone” feet. I thought Nike could have come directly to me with one phone call and saved themselves a lot of research time and money. Personally, I have to buy New Balance shoes because they make a 4E wide shoe. Even then, I have to buy a shoe that is also at least 2 sizes bigger in order to comfortably fit my foot. In the past, I would never consider buying a Nike brand running shoe because it wouldn’t matter how much bigger the shoe was, it was still too tight! I might have to try on a pair of the Air Native N7, if they come in a 4E wide.

Nike has inspired Honor Indian Institute to encourage other corporations to market products to the Indian community that promote healthier life habits. In the coming days, we will be introducing our “ALTERNATIVE INDIAN MARKETING” project. As a public service, and maybe a marketing/consulting fee, we will save corporations the expense of two years of researching the Indian community.

 

Nike Aire Native N7

 

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Comments

3 Responses to “HONORABLE MENTION: NIKE CORPORATION, for the AIR NATIVE N7”

  1. Aaron Joe on March 24th, 2008 7:56 pm

    um, yeah its cool that nike made ashoe 4 us, although i find it lacks style, color variation and texture, it looks like those shoes one can buy at the old man store, for like $9.99,i think youd only be buying the namebrand for the 40 somthin bucks you pay for them, one more thing, are they available in canada?

  2. Rachael Urkoski (MWF 9-9:50) on January 20th, 2009 3:50 pm

    It’s very funny that 2 years was needed to research the Indian foot. That’s almost disrespectful to say that. I do think that they need to be a little more catchy because it doesn’t even look like Nike produced it. It needs improvement.

  3. Alaskanstyle on March 19th, 2009 1:58 pm

    Very cool ! I’ll have to get a pair when they hit my store here in Juneau Alaska !

    ~ I am not an INDIAN, I AM NATIVE ~

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