ALTERNATIVE INDIAN MARKETING
Posted on January 8, 2008 - Filed Under Uncategorized |
ALTERNATIVE INDIAN MARKETING: REZWEISER
The marketing department of Honor Indians Institute has developed a marketing campaign to address the problems associated with alcohol. We say “Be wiser, Be sober, Drink Rezweiser Root Beer.”
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ALTERNATIVE INDIAN MARKETING: AUNT WINONA MAPLE
Ms. LaDuke inspired Honor Indians Institute, Marketing Department, with her efforts to utilize tribal resources by producing maple syrup on her reservation! We offer her an Alternative Indian Marketing campaign. We introduce: AUNT WINONA, MAPLE SYRUP!
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ALTERNATIVE INDIAN MARKETING: RESERVATION FRIED CHICKEN
Honor Indians Institute was inspired by Nike’s introduction of the Air Native N7, which was developed specifically for the Indian market. The Air Native was developed with the intent of encouraging tribal members to live a healthier lifestyle. Part of our mission is to encourage tribal members to live better lives. As a result, we are developing a marketing strategy for other corporations to tap into the Indian market. However, with our help, they will not have to spend two years of market research, like Nike, to develop their product line. As Nike would say, just run with it.
THE PROBLEM: Obesity is a problem that is permeating our entire society, but is a greater problem on Indian reservations because of the compounded effects of diabetes. Our fast fried food lifestyle has accelerated the problems with obesity. Many fast food companies have eliminated the trans fat from their products as a way to address concerns with their products. Kentucky Fried Chicken or KFC is currently marketing the fact that their product is now “trans fat free.”
THE SOLUTION: Honor Indians Institute would like to encourage KFC to develop a marketing campaign specifically for the Indian market. Therefore, we offer RESERVATION FRIED CHICKEN or RFC! Instead of Colonel Sanders, we introduce CHAIRMAN SANDERS! We propose the marketing slogan “LESS TRANS FAT MEANS LESS FAT INDIANS!’
You’re welcome KFC! You can make that marketing consulting check out directly to Honor Indians Institute Scholarship Fund.
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ALTERNATIVE INDIAN MARKETING: “I am NOT an Indian Mascot…I am an athlete.”
Honor Indians Institute honored Nike for their introduction of the Air Native N7 shoe designed especially for the Indian foot. We are now offering to Nike a marketing campaign with a purpose. Our mission at Honor Indians Institute is to fight ignorance perpetuated by Indian mascots. Nike could market the shoe while also addressing the emotionally charged Indian mascot issue to a Native and national market. We propose the following: “I am NOT an Indian Mascot…I am an athlete” marketing campaign.
There are several Indian athletes of note that Nike already has under contract, or could easily recruit for this campaign. Specifically, professional athletes such as Joba Chamberlain, pitcher for the New York Yankees, Jacoby Elsberry, outfielder for the Boston Red Sox, and Notah Begay, PGA golfer, could be used for this campaign. Also, Sam Bradford, quarterback for the Oklahoma Sooners could participate, if not forbidden by the NCAA. In addition, there are numerous high school Indian athletes that could be asked to participate in this campaign.
Picture this: each of the athletes are shown participating in their respective sport. Then, in a close up shot, the athlete looks into the camera and says, “I am NOT an Indian mascot…I am an athlete.” Could be powerful Nike, think about it. We are here to help.
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HONORABLE MENTION: NIKE CORPORATION, for the AIR NATIVE N7
Honor Indians Institute would like to honor the Nike Corporation for their efforts to promote healthier Indian life habits by introducing the Nike Air Native N7. The Air Native shoe is the result of over 2 years of researching the Indian foot throughout Indian country. The shoe is wider and higher to better fit the Indian foot. Nike will offer the shoe to tribes at a reduced cost. Hopefully a better fitting shoe will encourage more Indians with health issues to exercise.
I laughed at first upon reading that Nike took two years to research Indian feet, only to conclude that we have “Flintstone” feet. I thought Nike could have come directly to me with one phone call and saved themselves a lot of research time and money. Personally, I have to buy New Balance shoes because they make a 4E wide shoe. Even then, I have to buy a shoe that is also at least 2 sizes bigger in order to comfortably fit my foot. In the past, I would never consider buying a Nike brand running shoe because it wouldn’t matter how much bigger the shoe was, it was still too tight! I might have to try on a pair of the Air Native N7, if they come in a 4E wide.
